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TURN named Official Reusable Cup Partner of the USL

By USLSoccer.com Staff, 09/04/24, 12:30PM EDT

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Industry leader will help professional venues reduce waste from single-use plastics

TAMPA, Fla. & SAN FRANCISCO – The United Soccer League (USL) today announced a multi-year partnership with TURN as the league's Official Reusable Cup Partner. Through the league's Preferred Supplier Program, TURN will help USL Super League, USL Championship and USL League One venues reduce waste from single-use plastics.

As a leader in the global reuse industry, TURN has created a proprietary incentive-based platform which features rewards software, reusable products, smart return bins and a global washing network. TURN's system gamifies reuse, resulting in a return rate of over 90%. TURN is utilized by several international organizations including Live Nation, Starbucks, PepsiCo, NASCAR, and has provided reuse solutions for sports venues and stadiums for over a decade across the United States, Australia and New Zealand. 

"TURN provides a reusable solution that is competitive with single-use pricing and that will provide USL clubs with savings over time," said the USL's SVP of Corporate Development & Partnerships, Josh Keller. "Our clubs will now have an alternative to single-use plastic cups, a way to reward their fans for participating, and an additional piece of valuable inventory when it comes to driving sponsorship dollars."

"We believe it's inevitable that single-use will be made obsolete. To accelerate this transition, we're proud to partner with the USL and excited for the impact we will make together," said Henry Simonds, Chief Commercial Officer of TURN. "The USL is the perfect partner for us, the combination of their footprint, commitment to sustainability and engagement with fans is unrivaled. We look forward to bringing TURN's innovative reuse system to stadiums and clubs across the U.S."

Through its Preferred Supplier Program, the USL connects suppliers with new franchise owners and existing USL clubs to deliver the best possible experience for fans across North America. Preferred suppliers are "Best in Class" companies that provide services and products to professional franchises and stadium developers and must meet the USL's strict quality standards.

For more information on TURN, visit the company's website and follow them on Instagram, Facebook and LinkedIn.

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